{"id":156,"date":"2026-09-10T18:41:13","date_gmt":"2026-09-10T09:41:13","guid":{"rendered":"http:\/\/tystudio.jp\/?p=156"},"modified":"2026-09-10T21:08:44","modified_gmt":"2026-09-10T12:08:44","slug":"section-l-pop-up-house","status":"publish","type":"post","link":"https:\/\/tystudio.jp\/?p=156","title":{"rendered":"Section L Pop-up House"},"content":{"rendered":"\n

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#\u4f01\u753b\u3000#\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/p>\n\n\n\n

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Located in Harajuku\u2014an area where numerous cultures have emerged and flourished\u2014this project was conceived as a space where hospitality and community intersect, and where innovative business ideas rooted in diverse values \u200b\u200bare brought to life; the initiative aimed to enhance real estate value and revitalize the surrounding area. Spanning three floors, the facility houses “Reiwa Shokuhinkan” (a curated food shop), “HANARIDA” (offering a digital detox experience), and “D2C Lab” (a pop-up space for D2C brands), while “GIRA BOND” (serving CBD coffee) occupies the space in front of the building. The project was planned not only to demonstrate the effective utilization of underused urban real estate but also to create a “hangout spot” for Generation Z\u2014the generation that will shape the future.<\/p>\n\n\n\n

\n\n\n\n

Client\uff1a\u682a\u5f0f\u4f1a\u793e\u30bb\u30af\u30b7\u30e7\u30f3L
Creative Director\uff1a\u798f\u5cf6\u98af\u4eba\u3010\u682a\u5f0f\u4f1a\u793eANCR\u3011
Art Director\uff1a\u677e\u6751\u6dbc
Project manager\uff1a\u5948\u826f\u8f2a\u512a\u4e5f\/\u5c71\u4e0b\u54f2\u5e73
Designer\uff1a\u5c71\u4e0b\u54f2\u5e73
Photographer\uff1a\u30ec\u30a4\u30e9<\/p>\n","protected":false},"excerpt":{"rendered":"

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